Airbnb

The X-Mansion

Project Info

In Spring 2024, Airbnb x Verb teamed up with Bednark to unveil a captivating new Icons experience series. The mission of Airbnb Icons is to celebrate 'IRL' with guests. Among the two Icon experiences brought to life by Bednark was the X-Mansion. By employing techniques usually reserved for film and TV, Bednark transformed the interior of this real mansion into an immersive environment that makes guests feel as though they’ve stepped into a 2D comic book.

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Experiential

Walmart

Walmart Delivers with Giant Spoon

Walmart

Walmart Delivers with Giant Spoon

Walmart

Walmart Delivers with Giant Spoon

COS

Autumn/Winter 2025 NYFW

COS

Autumn/Winter 2025 NYFW

COS

Autumn/Winter 2025 NYFW

Gatorade

Hydration Booster Experience: Chicago O'Hare

Gatorade

Hydration Booster Experience: Chicago O'Hare

Gatorade

Hydration Booster Experience: Chicago O'Hare

Airbnb

Polly Pocket

Airbnb

Polly Pocket

Airbnb

Polly Pocket

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Jack Morton Worldwide

Cadillac x US Open

Jack Morton Worldwide

Cadillac x US Open

Jack Morton Worldwide

Cadillac x US Open

Paramount

Upfront Dinners

Paramount

Upfront Dinners

Paramount

Upfront Dinners

Google x Pat McGrath Labs

Art of Beauty

Google x Pat McGrath Labs

Art of Beauty

Google x Pat McGrath Labs

Art of Beauty

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

MORE EXPERIENCES

Skims

Valentine's Shop

Giorgio Armani

Saks Fifth Avenue

Netflix

Mooney’s Bookstore Pop-Up

The Met

Superfine

Giorgio Armani

Armani Trains

H&M

Times Square Hovercraft

Bulgari

Serpenti

Nike

House of Innovation

Gucci

Atelier

Skims

Miami Swimwear Pop-Up

Skims

Aventura + Georgetown

Louis Vuitton

Hamptons Pop-Up

Tiffany

South Coast Plaza

Lucid

TSTC

Google

Hardware

Modern Age

Watchbox

Greywind

Restaurant

Gucci x Adidas

Amiri

Balenciaga