Cadillac

Formula 1® Team Car Reveal

Project Info

For the reveal of the Cadillac Formula 1 car in Times Square, NYC, Bednark was tapped by UNIT9 to execute a high-impact public moment.

Bednark led technical design, engineering, fabrication, and installation, delivering a fully integrated solution under tight timelines and intense visibility. At the core of the reveal was an electronically triggered frosted glass system that shifted from opaque to transparent in a precisely choreographed sequence to unveil the vehicle.

This project is a clear expression of Bednark’s strength: translating complex mechanical systems into seamless, cinematic experiences.

Partners: UNIT9 + Translation

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Experiential

Disney+

Little Nero's Pizza

Disney+

Little Nero's Pizza

Disney+

Little Nero's Pizza

Moncler

Warmer Together

Moncler

Warmer Together

Moncler

Warmer Together

Arc'teryx

Mountains of the Moon

Arc'teryx

Mountains of the Moon

Arc'teryx

Mountains of the Moon

Moncler

SSS x Moncler Sneaker Summit

Moncler

SSS x Moncler Sneaker Summit

Moncler

SSS x Moncler Sneaker Summit

Google

WNBA x Google All-Star Weekend

Google

WNBA x Google All-Star Weekend

Google

WNBA x Google All-Star Weekend

Walmart

Walmart Delivers with Giant Spoon

Walmart

Walmart Delivers with Giant Spoon

Walmart

Walmart Delivers with Giant Spoon

COS

Autumn/Winter 2025 NYFW

COS

Autumn/Winter 2025 NYFW

COS

Autumn/Winter 2025 NYFW

Gatorade

Hydration Booster Experience: Chicago O'Hare

Gatorade

Hydration Booster Experience: Chicago O'Hare

Gatorade

Hydration Booster Experience: Chicago O'Hare

Airbnb

Polly Pocket

Airbnb

Polly Pocket

Airbnb

Polly Pocket

Airbnb

The X-Mansion

Airbnb

The X-Mansion

Airbnb

The X-Mansion

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Jack Morton Worldwide

Cadillac x US Open

Jack Morton Worldwide

Cadillac x US Open

Jack Morton Worldwide

Cadillac x US Open

Paramount

Upfront Dinners

Paramount

Upfront Dinners

Paramount

Upfront Dinners

Google x Pat McGrath Labs

Art of Beauty

Google x Pat McGrath Labs

Art of Beauty

Google x Pat McGrath Labs

Art of Beauty

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

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Target

SoHo

The Standard Hotel

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Valentine's Shop

Giorgio Armani

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Netflix

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The Met

Superfine

Giorgio Armani

Armani Trains

H&M

Times Square Hovercraft

Bulgari

Serpenti

Nike

House of Innovation

Gucci

Atelier

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Miami Swimwear Pop-Up

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Aventura + Georgetown

Louis Vuitton

Hamptons Pop-Up

Tiffany

South Coast Plaza

Lucid

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Google

Hardware

Modern Age

Watchbox

Greywind

Restaurant

Gucci x Adidas

Amiri

Balenciaga