Disney+

Little Nero's Pizza

Project Info

To celebrate the 35th anniversary of Home Alone, Disney+ partnered with Callen to make one of the most iconic film moments IRL. Bednark was tapped to execute the vision—transforming Prince Street Pizza locations across Los Angeles, Chicago, and Toronto into Little Nero’s through a coordinated, multi-city rollout. From live execution and customer experience, to fabrication, prop styling and logistics, Bednark delivered a seamless, high-impact experience in every market. The response was immediate—and strong enough that Disney+ extended the activation an additional week.

Featured in People, Buzzfeed, CBS News, Coming Soon, Los Angeles Magazine, MovieWeb, Parade, Time Out, Today, and more.

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Experiential

Moncler

Warmer Together

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Arc'teryx

Mountains of the Moon

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SSS x Moncler Sneaker Summit

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Google

WNBA x Google All-Star Weekend

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Walmart

Walmart Delivers with Giant Spoon

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COS

Autumn/Winter 2025 NYFW

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Gatorade

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Airbnb

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The X-Mansion

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Highsnobiety

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St. Germain

Elderflower Meadow

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SoHo

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