Moncler

Saks Fifth Avenue

Project Info

For New York Fashion Week, Moncler partnered with Saks Fifth Avenue to mark the retail debut of the Genius Collection by Edward Enninful. Bednark Studio, working alongside the creative team at Hotel Creative LTD London, brought the campaign’s surreal world to life across seven iconic Fifth Avenue windows.

We engineered and installed a full-scale recreation of the dreamlike landscape using both phyical terrain and ever changing digital backdrops—three windows swathed in golden sand dunes, three featuring snow-capped peaks, and a central window where both environments converge.

The result was a striking, immersive showcase that translated Moncler’s campaign into an architectural statement on one of fashion’s most visible stages.

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Retail

Skims

Valentine's Shop

Skims

Valentine's Shop

Skims

Valentine's Shop

Giorgio Armani

Saks Fifth Avenue

Giorgio Armani

Saks Fifth Avenue

Giorgio Armani

Saks Fifth Avenue

Netflix

Mooney’s Bookstore Pop-Up

Netflix

Mooney’s Bookstore Pop-Up

Netflix

Mooney’s Bookstore Pop-Up

Giorgio Armani

Armani Trains

Giorgio Armani

Armani Trains

Giorgio Armani

Armani Trains

H&M

Times Square Hovercraft

H&M

Times Square Hovercraft

H&M

Times Square Hovercraft

Bulgari

Serpenti

Bulgari

Serpenti

Bulgari

Serpenti

Gucci

Atelier

Gucci

Atelier

Gucci

Atelier

Louis Vuitton

Hamptons Pop-Up

Louis Vuitton

Hamptons Pop-Up

Louis Vuitton

Hamptons Pop-Up

Tiffany

South Coast Plaza

Tiffany

South Coast Plaza

Tiffany

South Coast Plaza

Lucid

Lucid

Lucid

Gucci x Adidas

Gucci x Adidas

Gucci x Adidas

Amiri

Amiri

Amiri

Balenciaga

Balenciaga

Balenciaga

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