Google x Pat McGrath Labs

Art of Beauty

Project Info

This transformative pop-up integrates both AI and in-person engagement, while showcasing Bednark’s ability to bring an experimental vision to life.

Pat McGrath’s beauty and Google’s technological achievements came together to create an immersive experience, simultaneously unlocking creativity at My Beautiful City with an integrated activation. Bednark crafted an 'IRL' experience that leverages complex engineering and materials to seamlessly blend art and technology. The highlight of the experience was the Infinity Room.

A complex activation like this that evolves as it is built benefitted from being only steps away from our 65,0000 square foot creative studio in New York City.

Experiential

Moncler

SSS x Moncler Sneaker Summit

Moncler

SSS x Moncler Sneaker Summit

Moncler

SSS x Moncler Sneaker Summit

Google

WNBA x Google All-Star Weekend

Google

WNBA x Google All-Star Weekend

Google

WNBA x Google All-Star Weekend

Walmart

Walmart Delivers with Giant Spoon

Walmart

Walmart Delivers with Giant Spoon

Walmart

Walmart Delivers with Giant Spoon

COS

Autumn/Winter 2025 NYFW

COS

Autumn/Winter 2025 NYFW

COS

Autumn/Winter 2025 NYFW

Gatorade

Hydration Booster Experience: Chicago O'Hare

Gatorade

Hydration Booster Experience: Chicago O'Hare

Gatorade

Hydration Booster Experience: Chicago O'Hare

Airbnb

Polly Pocket

Airbnb

Polly Pocket

Airbnb

Polly Pocket

Airbnb

The X-Mansion

Airbnb

The X-Mansion

Airbnb

The X-Mansion

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Jack Morton Worldwide

Cadillac x US Open

Jack Morton Worldwide

Cadillac x US Open

Jack Morton Worldwide

Cadillac x US Open

Paramount

Upfront Dinners

Paramount

Upfront Dinners

Paramount

Upfront Dinners

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

MORE EXPERIENCES

The Standard Hotel

Standard Soda Shop

Moncler

Saks Fifth Avenue

Skims

Valentine's Shop

Giorgio Armani

Saks Fifth Avenue

Netflix

Mooney’s Bookstore Pop-Up

The Met

Superfine

Giorgio Armani

Armani Trains

H&M

Times Square Hovercraft

Bulgari

Serpenti

Nike

House of Innovation

Gucci

Atelier

Skims

Miami Swimwear Pop-Up

Skims

Aventura + Georgetown

Louis Vuitton

Hamptons Pop-Up

Tiffany

South Coast Plaza

Lucid

TSTC

Google

Hardware

Modern Age

Watchbox

Greywind

Restaurant

Gucci x Adidas

Amiri

Balenciaga