Paramount

Upfront Dinners

Project Info

The 2024 Paramount Upfront Dinners marked the second year of Paramount’s evolution away from large-scale presentations at Carnegie Hall, embracing a more intimate, bespoke format designed to foster meaningful engagement.

Hosted from April 29 through May 9 at Chelsea Factory, the experience was built around the theme “Premium Redefined.” The series prioritized smaller, highly curated gatherings that encouraged deeper, two-way conversations with advertising partners—shifting the focus from presentation to dialogue, and from scale to connection.

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Experiential

Cadillac

Formula 1® Team Car Reveal

Cadillac

Formula 1® Team Car Reveal

Cadillac

Formula 1® Team Car Reveal

Disney+

Little Nero's Pizza

Disney+

Little Nero's Pizza

Disney+

Little Nero's Pizza

Moncler

Warmer Together

Moncler

Warmer Together

Moncler

Warmer Together

Arc'teryx

Mountains of the Moon

Arc'teryx

Mountains of the Moon

Arc'teryx

Mountains of the Moon

Moncler

SSS x Moncler Sneaker Summit

Moncler

SSS x Moncler Sneaker Summit

Moncler

SSS x Moncler Sneaker Summit

Google

WNBA x Google All-Star Weekend

Google

WNBA x Google All-Star Weekend

Google

WNBA x Google All-Star Weekend

Walmart

Walmart Delivers with Giant Spoon

Walmart

Walmart Delivers with Giant Spoon

Walmart

Walmart Delivers with Giant Spoon

COS

Autumn/Winter 2025 NYFW

COS

Autumn/Winter 2025 NYFW

COS

Autumn/Winter 2025 NYFW

Gatorade

Hydration Booster Experience: Chicago O'Hare

Gatorade

Hydration Booster Experience: Chicago O'Hare

Gatorade

Hydration Booster Experience: Chicago O'Hare

Airbnb

Polly Pocket

Airbnb

Polly Pocket

Airbnb

Polly Pocket

Airbnb

The X-Mansion

Airbnb

The X-Mansion

Airbnb

The X-Mansion

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Jack Morton Worldwide

Cadillac x US Open

Jack Morton Worldwide

Cadillac x US Open

Jack Morton Worldwide

Cadillac x US Open

Google x Pat McGrath Labs

Art of Beauty

Google x Pat McGrath Labs

Art of Beauty

Google x Pat McGrath Labs

Art of Beauty

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

MORE EXPERIENCES

Target

Scenes of SoHo

Target

The Beauty Bar

Target

The Red Tunnel

The Standard Hotel

Standard Soda Shop

Moncler

Saks Fifth Avenue

Skims

Valentine's Shop

Giorgio Armani

Saks Fifth Avenue

Netflix

Mooney’s Bookstore Pop-Up

The Met

Superfine

Giorgio Armani

Armani Trains

H&M

Times Square Hovercraft

Bulgari

Serpenti

Nike

House of Innovation

Gucci

Atelier

Skims

Miami Swimwear Pop-Up

Skims

Aventura + Georgetown

Louis Vuitton

Hamptons Pop-Up

Tiffany

South Coast Plaza

Lucid

TSTC

Google

Hardware

Modern Age

Watchbox

Greywind

Restaurant

Gucci x Adidas

Amiri

Balenciaga