Netflix

Project Info

In collaboration with longtime creative partner Invisible North, Bednark brought Netflix’s YOU to life in the heart of Soho. Our team transformed an empty storefront into an exacting replica of Mooney’s Bookstore—the show's iconic setting—delivering a cinematic, immersive experience timed to the show’s latest season.

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Retail

Giorgio Armani

Saks Fifth Avenue

Giorgio Armani

Saks Fifth Avenue

Giorgio Armani

Saks Fifth Avenue

Giorgio Armani

Armani Privè

Giorgio Armani

Armani Privè

Giorgio Armani

Armani Privè

H&M

Times Square Hovercraft

H&M

Times Square Hovercraft

H&M

Times Square Hovercraft

Bulgari

Serpenti

Bulgari

Serpenti

Bulgari

Serpenti

Gucci

Atelier

Gucci

Atelier

Gucci

Atelier

Louis Vuitton

Hamptons Pop-Up

Louis Vuitton

Hamptons Pop-Up

Louis Vuitton

Hamptons Pop-Up

Tiffany

South Coast Plaza

Tiffany

South Coast Plaza

Tiffany

South Coast Plaza

Lucid

Lucid

Lucid

Gucci x Adidas

Gucci x Adidas

Gucci x Adidas

Amiri

Amiri

Amiri

Balenciaga

Balenciaga

Balenciaga

MORE EXPERIENCES

The Met

Superfine

Airbnb

Polly Pocket

Airbnb

The X-Mansion

Highsnobiety

Not in New York

Jack Morton Worldwide

Cadillac x US Open

Louis Vuitton x Nike

Virgil Abloh’s “Air Force 1” Exhibition

Nike

House of Innovation

Paramount

Upfront Dinners

Google x Pat McGrath Labs

Art of Beauty

Skims

Miami Swimwear Pop-Up

Skims

Aventura + Georgetown

St. Germain

Elderflower Meadow

Hermès

WRTW Fall ‘24 Runway

TSTC

Google

Hardware

Modern Age

Watchbox

Greywind

Restaurant