What's New

Target

SoHo

IRL is back—and this project makes the case.

Conceived and creatively directed by Something Special Studios, Target’s SoHo reimagining offers a clear point of view on the future of physical retail. Bednark was trusted to make it real—translating ambitious creative vision into sculptural architecture, modular systems, and a store built to evolve without sacrificing performance.

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Moncler

Warmer Together

A bold creative vision, executed in the heart of Manhattan. Partnering with Something Special Studios, Bednark led the technical design, build, and on-site execution—navigating compressed timelines, complex logistics, and live conditions to deliver a fully realized experience that honored the creative intent and elevated the brand moment.

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Arc'teryx

Mountains of the Moon‍
‍Film Premiere & Immersive Experience

Part film premiere, part immersive world. Working alongside Arc’teryx, Playlab, and The Bench, Bednark helped bring Chris Benchetler’s Mountains of the Moonto life—transforming an intimate creative vision into a seamless live experience that pulled guests inside the artist’s process and set the tone for the film’s launch.

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Disney+

Little Nero’s Pizza

To celebrate the 35th anniversary of Home Alone, Disney+ partnered with Callen to make one of the most iconic film moments IRL. Bednark was tapped to execute the vision—transforming Prince Street Pizza locations across Los Angeles, Chicago, and Toronto into Little Nero’s through a coordinated, multi-city rollout.

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From the Founder

Looking Back to Build What’s Next

As we close out 2025 and kick off 2026, it’s clear we’re at an inflection point for physical experiences.

Digital has never been more powerful or more crowded. As content, commerce, and culture continue to fragment online, brands are rediscovering something fundamental: real-world experiences are where connection, memory, and meaning still compound. But the bar has moved. Audiences expect more than spectacle. They expect intention, intelligence, and relevance.

What defined our work in 2025 wasn’t just scale or complexity, it was the shift in how brands are thinking about physical environments. Experiences are no longer static moments. They’re systems. They need to adapt, travel, evolve, and justify their footprint over time. That reality demands a different kind of partner, one who understands not just how things look, but how they’re engineered, deployed, and sustained.

Across the past year, we were brought in to solve problems where the path forward wasn’t obvious. Compressed timelines. Hybrid teams. Ambitious creative paired with real operational constraints. The common thread wasn’t pressure—it was trust. Trust that we could translate creative vision into durable, high-performance physical systems without losing the soul of the idea.

What we’re most proud of isn’t any single build, it’s the growing alignment between creative ambition and technical execution. When those two forces move together, experiences stop being one-offs and start becoming platforms.

Looking ahead to 2026, the opportunity is significant, but so is the responsibility. Major cultural moments are converging with rapid advances in tools, materials, and fabrication technologies. The brands that will stand out aren’t the ones doing more, they’re the ones building smarter, with flexibility, longevity, and purpose baked in from day one.

That’s where Bednark is focused.

We exist to bring ambitious ideas to life.

Our commitment remains the same: show up early, think clearly, execute thoughtfully, and stand behind the work. We’re grateful for the trust placed in us, excited about what’s ahead, and ready to get to it.

Thank you for being part of the journey.

— Michael

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