What's New

The Activation: December 2024

Le Chocolat Maxime Frédéric at Louis Vuitton

Bednark was entrusted with creating the inaugural chocolate shop here in New York for the newly opened Louis Vuitton luxury popup on 57th Street.

Airbnb's Polly Pocket

Bednark engineered and built the life-sized Polly Pocket installation that has captured everyone's attention, earning Ad Age's award for Top Experiential Marketing Activation of 2024. Agency Partner: Verb

AMI Paris x Reserve Padel

Bednark was tapped by AMI Paris to build a 360-degree takeover of the Reserve Padel in Miami’s Design District. The experience was tailored to introduce the Padel Club’s community to the world of AMI.

Hedge & Hearth

Continuing our collaboration with The Standard, High Line, Bednark designed and constructed a multi-month hedge labyrinth that guides guests to a popup English gastropub, Hedge & Hearth. This heated outdoor lounge offers an immersive escape, evoking the charm of the English countryside.

Macy’s Thanksgiving Day Parade

Bednark teamed up with Giant Spoon and Nickelodeon to create a custom-built, battery-operated "Garriage." This whimsical, parade-ready creation features SpongeBob in the driver’s seat while Gary, dressed in festive holiday attire, leads the vibrant yellow carriage. Agency Partner: Giant Spoon