What's New

Bednark at US Open 2024

We were thrilled to partner with Jack Morton Worldwide and Surgeon Studios to create Cadillac's 2024 US Open Experience. This collaboration resulted in a cutting-edge, immersive environment, showcasing Cadillac's impressive lineup - OPTIQ, LYRIQ, CELESTIQ, and ESCALADE IQ.

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Bednark x Nike

Bednark installed the latest Nike House of Innovation (NYC) activation in late September, celebrating and showcasing FA24 Pegasus 41 running shoes with a disruptive and energized design. Dressed with volt orange LED cords and vibrant, deconstructed digital screens, the activation is now open to the public at 650 5th Ave, New York, NY.

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Bednark x Highsnobiety

Overlapping with New York Fashion Week, Bednark teamed with the inimitable Highsnobiety to activate their latest "Not In" series at The Standard, High Line. "Not in New York" honored the city's effervescent culture through a 3-day series of events and installations.

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Bednark x Well Beings

We're partnering with Parley and The Gathery to build an eco-friendly activation for Well Beings' climate and sustainability initiative.

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Bednark x The Standard

Bednark is teaming up with The Standard, Highline for a seasonal winter maze activation, live November 22nd. Make your way through an immersive, twisted garden that will bring you to an eccentric mix of seasonal food and beverages.