Victoria's Secret

Project Info

In partnership with MG2, Bednark brought to life the largest activation ever seen on New York City’s Highline. The visual impact of this ambitious project hinged on its impressive scale, with Bednark's technical expertise crucial for the 20' tall freestanding architectural panels. The activation seamlessly integrated projected content and audio, transforming the Highline into a stunning brand activation that held its own against the surrounding skyline.

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Experiential

Louis Vuitton x Nike

Virgil Abloh’s “Air Force 1” Exhibition

Louis Vuitton x Nike

Virgil Abloh’s “Air Force 1” Exhibition

Louis Vuitton x Nike

Virgil Abloh’s “Air Force 1” Exhibition

Paramount

Upfront Dinners

Paramount

Upfront Dinners

Paramount

Upfront Dinners

Google x Pat McGrath Labs

Art of Beauty

Google x Pat McGrath Labs

Art of Beauty

Google x Pat McGrath Labs

Art of Beauty

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

MORE EXPERIENCES

Nike

House of Innovation

Gucci

Atelier

Skims

Aventura + Georgetown

Tiffany

South Coast Plaza

Balenciaga

Amiri

Gucci x Adidas

Greywind

Restaurant

Watchbox

Modern Age

Google

Hardware

TSTC

Lucid